My name is Aditi and I appreciate you taking the time to read a little about me.
To give a quick summary, I am a UX Researcher with a marketing background. Before transitioning into User Experience, I worked as a marketer for a SaaS company, a start up and a clothing label.
I have also freelance consulted for a range of different companies including an e-commerce website and a healthcare app.
I answer questions by conducting quantitative and qualitative research. These questions aim to better understand users and improve usability of digital products.
In my spare time, I love designing my home and sampling new food.
User interviews, usability testing, competitive analysis, card sorting, heuristic analysis
Code review, Fable moderated interview, automated accessibility checks
Constantly challenging your own work can help bring clarity and confidence.