Aditi Dham

Aditi Dham

I am a Product Designer based in Toronto CA.

I started my journey as a fashion stylist eventually transitioning into marketing with a benefits adjudication firm because of my strong passion to make products desirable to the customers. During my time as a marketer, though I could understand the stakeholders mindset of marketing their product and making it desirable to the users. I was often left blindsided by the actual user's experience. It was this curiosity that led me to transition to the world of UX.

I have always enjoyed engaging both the creative and analytical parts of my brain. For a long time, I didn’t know how to combine the two into a career. Finding UX Design was the perfect mix of the two for me. My desire to make products more desirable has not changed. I intend to leverage my past experience as a marketer and my sense of aesthetics to bring a level of empathy towards both stakeholders and the user, which is critical to making a product that is viable and has an intuitive experience.

Fun fact: I'm also a Foodie, a Marketing & Brand Designer and a former Fashion Stylist who loves Sustainable Fashion, Interior Design, with a keen interest in mindfulness.

I firmly believe that continuous improvement is Life!  

Skills and Proficiency

UX & Interaction Design skills:

UX strategy • Journey mapping • User-flows • Information-architecture • Wireframes • Product design • Prototyping • Design Systems • Accessibility • Usability-testing.

Design Toolkit:

Whiteboard • Sketch • Figma • Adobe XD • InVision • Adobe CS

Knowledge of:

iOS + Material Design